The Spectrum
Firebrand Research’s unique vendor assessment methodology weights vendor solutions and services based on three primary metrics
- Product depth and breadth
- Vendor innovation and digital investment strategy
- Client happiness and feedback
For financial institutions and consultants
- Shortlisting for vendor solution deployments
- Full vendor SWOT assessments including:
- Existing solution capabilities
- Client support and service
- Product roadmap
- Research and development capabilities
For service and solution vendors
- Vendor solution perception audit
- Product roadmap assessment
- Marketing and sales feedback
- Total addressable market - greenfield and brownfield market sizing
- Complete SWOT analysis
Our Methodology
To provide a complete view of specific market segments, Firebrand Research conducts in-depth reviews of vendor solutions and services including:
- Detailed surveys
- Vendor solution and service demos
- Discussions with reference clients and other market participants