Privacy Policy

Firebrand's privacy policy

Your privacy is critically important to us and Firebrand Research is committed to protecting your privacy and adopts best practice in compliance with appropriate privacy law and regulations, including the EU General Data Protection Regulation (GDPR).

Firebrand Research

It is Firebrand Research’s policy to respect your privacy regarding any information we may collect while operating our website. This Privacy Policy applies to (hereinafter, “us”, “we”, or “”). We respect your privacy and are committed to protecting personally identifiable information you may provide us through the Website. We have adopted this privacy policy (“Privacy Policy”) to explain what information may be collected on our Website, how we use this information, and under what circumstances we may disclose the information to third parties. This Privacy Policy applies only to information we collect through the Website and does not apply to our collection of information from other sources.

This Privacy Policy, together with the Terms and conditions posted on our Website, set forth the general rules and policies governing your use of our Website. Depending on your activities when visiting our Website, you may be required to agree to additional terms and conditions.

Website Visitors

Like most website operators, Firebrand Research collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Firebrand Research's purpose in collecting non-personally identifying information is to better understand how Firebrand Research's visitors use its website. From time to time, Firebrand Research may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Firebrand Research also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on blog posts. Firebrand Research only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

Gathering of Personally-Identifying Information

Certain visitors to Firebrand Research's websites choose to interact with Firebrand Research in ways that require Firebrand Research to gather personally-identifying information. The amount and type of information that Firebrand Research gathers depends on the nature of the interaction. For example, we ask visitors who sign up for newsletter access via to provide a name, business email address, phone, postal address, job title and company information. Users accessing our subscription service will also be required to provide billing details.

Information collected about subscribers and users may be used by us and our affiliates and partnering third-party companies for the following purposes:

  • To provide subscribers and users with the features of the site
  • To enable us to provide the services and events you requested
  • To personalize content and advertising
  • To send you e-mail notifications about our services and events
  • To perform statistical analysis of user behaviour
  • For audits


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To External Sites

Our Service may contain links to external sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy and terms and conditions of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites, products or services.


To enrich and perfect your online experience, Firebrand Research uses "Cookies", similar technologies and services provided by others to display personalized content, appropriate advertising and store your preferences on your computer.

A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. Firebrand Research uses cookies to help Firebrand Research identify and track visitors, their usage of, and their website access preferences. Firebrand Research visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Firebrand Research's websites, with the drawback that certain features of Firebrand Research’s websites may not function properly without the aid of cookies.

By continuing to navigate our website without changing your cookie settings, you hereby acknowledge and agree to Firebrand Research’s use of cookies.

Privacy Policy Changes

Although most changes are likely to be minor, Firebrand Research may change its Privacy Policy from time to time, and in Firebrand Research's sole discretion. Firebrand Research encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

If you have any questions or concerns about the substance or implementation of this Privacy Policy, please contact Firebrand Research at [email protected]